DESIGN

Persuasive Poster Series

2016 Woony Ride Buttons

Kinetic Typography

Delin Design Promo

Tailored Weather App

SRTA Rebrand

Magazine Layouts

UMassD Votes

Branded Onesies

Persuasive Poster Series

These posters are an exploration in persuasion and metaphorical imagery. Each one is about a different topic and targets a a specific audience.

20×30″ on premium matte paper

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Delin Design Summer 2016 Promo

Every three months at Delin Design, we sent out promotional items and packaging to stay in touch with customers and other colleagues. For summer, 2016, just in time for Independence Day barbecues and camping, our promotion was bourbon marshmallows. This was a project that five coworkers and I created jointly. I worked mainly on the textures & typography of the internal box.

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Magazine Layouts

This project was an exercise in type design. The objective was to choose an article related to creativity and typeset it two different ways — one with a quiet, traditional feel, and the other with a bolder, more modern aesthetic. I used typographic structure to create rhythm and balance, mimicing the article’s topic.

11×17″ on 80# text-weight semigloss

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2016 Woony Ride Buttons & Packaging

The Woonasquatucket River Watershed Council is an organization dedicated to preserving and promoting the Woonasquatucket River in the greater Providence, RI area. Their annual bike ride is both a fundraiser and a publicity campaign for the organization. These buttons were distributed to ride participants at the event. The design objective was to highlight the bike ride and the coexistence of urban, industrial and natural elements that is integral to the organization’s brand.

2 7⁄8 x 7 7⁄8″ interior card on 80# text-weight semigloss 
3 x 2″ top card on 65# coverstock
1″ metal buttons

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Tailored  Weather App

This app prototype is designed to solve the problems I often see with weather apps: they are bloated with unnecessary information, and as a result, navigating through them is cumbersome. I primarily use weather apps to decide how many layers of clothing to wear, and I would find it useful to have an app that visually shows what kind of clothing would be appropriate for the current weather. I used minimal type and textures in order to keep the clothing at the top of the visual hierarchy.

Designed for a 16:9 Android smartphone

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UMassD Votes

UMassD Votes is a student-run organization at UMass Dartmouth dedicated to educating students about the political process and encouraging them to vote. The organization needed a logo and collateral to promote their cause during the most recent election cycle, and my class and I were tasked with the design.

Poster: 11×17 on standard laser paper

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Kinetic Typography

This project was an exercise in animated type. The first GIF is a visual interpretation of a single word, while the second one is an excerpt of lyrics from “White Walls” by the band Between the Buried and Me.

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SRTA Rebrand

Southeastern Massachusetts Transit Authority is the main public transportation service in the Southcoast region. Their brand lacked cohesion and their maps and schedules were confusing and had conflicting information. I created a new logo, as well as a visual system for route schedules and maps.

Terminal map & schedule: 32 x 24″ on rip-stop nylon
Individual route schedule: 11 x 8.5″ on premium matte paper

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Branded Onesies

These baby onesies were gifts for expectant employees at Oracle Data Cloud—a company that sells marketing and purchase data—and MegaAid—a compounding pharmacy. They were unique, one-off pieces designed specifically for the parents-to-be, using the companies’ brand specifications. These were fun design challenges because they forced me to think about the brands in a different context than standard datasheets, case studies and web banners.

Design size: 4 x 5″
Onesies: ~9 x 15″

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